OUR STORY
For over two decades, we've hosted major international triathlons under the World Triathlon Series Edmonton banner. We have all of you — our partners, volunteers, and the community — to thank for our success. Our wealth of experience has provided new opportunities and the chance to evolve who we are and what we do. As such, in 2021 we unveiled our new name, Do North Events. It had been our slogan for the past few years and made the easy decision to make it our official identity.
Do North Events has had the privilege to lead and support new projects - from national cycling to international basketball - while continuing to amplify our impact on the community and enhancing our legacy in sport.
Our community will always be our driving force. We are an Edmonton-based not-for-profit organization committed to delivering major world-class sporting events. Our new name captures this spirit and our unique Canadian perspective. Together, we will continue raising the bar! Do North!
GET TO KNOW US!
Triathlon to Basketball…and lots in between
Do North Events is the longest running major international sport event organization in Edmonton. Since 1998, we’ve been building the sport of triathlon and the profile of our amazing city. Since 2021, we’ve opened ourselves up to new projects including cycling, volleyball, basketball and athletics - sharing our wealth of knowledge in hosting major events with a wider audience.
A Collaborative Approach
Do North Events has a fantastic team who understand how to deliver major events. But we can’t do it without our partners and our 600+ volunteers, many of whom return year after year. Thanks to all!
What We Do
We do it all! Drawing on a wealth of experience, we organize and deliver major events in addition to operations, securing sponsors, marketing and promotions, community engagement and activation, and developing and implementing legacy projects. We also consult with cities and organizations to help them plan for and deliver exciting and successful events in their cities and regions.
Legacy for Days
For over two decades, our not-for-profit organization has delivered over 25 major events. Through major event hosting we’ve been able to deliver tangible legacies back to sport and the community. Some examples include the TriSchool Program, Do North Kids of Steel, the Edmonton Triathlon Academy, and the Hoop City 3x3 Court Refresh to name just a few. Legacy is embedded in all that we do.
Impact on Edmonton
Edmonton is our home and we are passionate about supporting our community. Major sporting events create social, economic, and reputational benefits for the cities that are hosting them, and the social impacts have become increasingly important to our city’s leaders. We ensure that our events are accessible to all, and have cultural aspects woven into them.
Canada’s Triathlon City
Did you know that Edmonton has produced more Olympic triathletes than any other city? Around the globe, those involved in the sport actually know us as Canada’s triathlon city! Our TriSchool Program and the Edmonton Triathlon Academy, both created and supported by Do North Events, to provide even more budding triathletes an opportunity to hone their skills.
OUR LEGACY
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TriSchool Program
Developed in late 2018, the TriSchool Program has given 8,000+ school kids and their teachers the opportunity to learn the benefits of multisport and for most, to participate in their first ever triathlon. The ultimate goal is to ensure youth have fun in a positive learning environment and continue to be active.
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Edmonton Triathlon Academy
The Edmonton Triathlon Academy provides training, coaching and support to help junior, Under 23 and senior athletes realize their full potential.
